Football is the most popular sport in the world, and one that brings people of all social classes and ethnic barriers together; each region of the world expressing their own self and culture in their type of play.
A lot of my collections have elements of sport involved. This is because sport is a team based activity. From the founders of the organisation to the players. I grew up watching and playing football, so this is the sport that resonates with me best. The best sport for me to start a story from.
I believe that everyone wants to be a part of a team. Everyone wants to feel like they belong to something. I see it all of the time. The beautiful thing about football is that subconsciously, you create a family and you establish something together, for example, a vision/dream. It starts with one person and then people who believe in that dream/vision, become a part of the team which makes the vision a reality.
Brazil is a nation that has all types of ethnicities, you have asian, black and caucasion. Again, its a beautiful thing because there is no separation in culture (to an extent) but the point is that all of these ethnicities can still be identified as one. I want the same thing with DI SANTI. I don’t want it to be targeted at one specific kind. I want to bring the world together. I want to create an idea that involves different kinds of people regardless of their age, gender and ethnicity. We’re children of God.